NYT to launch “immersive digital magazine” and new food news product
In a letter to the newsroom Friday, New York Times executive editor Jill Abramson announced that the company is launching a new, “immersive digital magazine experience,” as well as “a new dining news product” and a “new ideas task force” that will “think up and propose new ways to expand our news offerings digitally.”
In addition, the NYT’s upcoming lower-priced digital product will be called “Need to Know” and is getting its own editor.
The digital magazine aims to capitalize on the success of interactive features like “Snow Fall.” It and the new dining initiative will be led by Sam Sifton, who was national editor and previously the paper’s restaurant critic. Abramson explained these projects:
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